This year’s MOOV Energy Annual Retail Conference was the launchpad for an exciting new challenge designed to inspire, motivate, and reward our retail partners.

Introducing the MOOV Energy Retailer Survivor Challenge, a high-energy, themed competition where service stations across the network go head-to-head to drive volume growth and elevate performance.

Inspired by the popular Survivor TV show, the challenge brings together strategy, teamwork, and determination as retailers strive to outsmart, outlast, and outperform – all in pursuit of growth and excellence.

How the Challenge Works

Each retailer takes on the mission to increase fuel volume at their stations, working to deliver exceptional customer service, boost site activity, and achieve operational excellence. But this is no ordinary competition. Just like in Survivor, points and immunity idols are at stake and it’s all about strategy and consistency.
Retailers earn points through specific performance criteria, including:

•Volume growth percentage achieved
•Customer satisfaction scores
•Effective use of promotional campaigns
•Station cleanliness and safety standards
•Innovative local marketing efforts
•And more

As stations meet and exceed these targets, they earn immunity idols; symbols of their hard work, leadership, and ability to rise to the challenge.

At the end of the competition period, the retailer with the most points and immunity idols will be crowned the ultimate survivor, a true champion of volume growth and retail excellence.

Why the Survivor Challenge Matters

This bold initiative is about:
•Encouraging innovation at the station level
•Strengthening relationships between MOOV Energy and its retail partners
•Celebrating and rewarding excellence in a fun, engaging way
•Driving real results that benefit both businesses and customers

The Survivor Challenge is a reflection of MOOV Energy’s commitment to supporting its retailers, sparking healthy competition, and fostering a culture of continuous improvement.

The game is on, and the stakes are high. As our retailers embrace the spirit of the Survivor Challenge. One thing is certain this is not just about winning. It’s about pushing limits, unlocking potential, and fueling success together.

MOOV Energy, we believe that every station has what it takes to be a survivor and every victory, big or small, helps power progress for the entire network.
Let the challenge begin.

Outlast. Outperform. Outfuel.