At the heart of every Moov Energy service station is more than just a pump – it’s a person. A dedicated, professional Customer Service Ambassador (CSA) who represents the brand, greets customers with energy, and ensures that every experience is more than just a refuel – it’s a warm, efficient, and memorable interaction.

That’s why Refine U Training Academy partnered with Moov Energy to deliver specialised CSA development training, focused on one key objective: Mastering the Customer Value Proposition.

Welcoming Customers with Siyakwamkela

This training programme wasn’t just about techniques – it was about mindset and culture. The central theme? Siyakwamkela – a powerful isiXhosa phrase meaning “We welcome you.”

At Moov, Siyakwamkela isn’t just a greeting – it’s a brand promise. It reflects a commitment to warmth, respect, and hospitality. CSAs were trained not only to say it, but to embody it – through tone, body language, and consistent service behaviours that create a welcoming environment for every customer, every time.

Training That Transforms

Delivered through high-energy sessions, role-play scenarios, real-world examples, and interactive discussions, the programme empowered attendants to shift from transactional service to value-driven interactions. The feedback from stations has been overwhelmingly positive – with noticeable improvements in customer satisfaction, team morale, and brand pride.

Moving Forward with Purpose

Moov Energy’s commitment to service excellence is rooted in people – and Refine U is proud to be part of that journey. As stations across the western cape embrace the Siyakwamkela standard, one thing is clear:

When you fuel with Moov, you’re not just welcomed. You’re valued.

Because great service doesn’t stop at the pump – it begins with the people behind it.